In a nutshell a PageRank value results from a total of all links or “votes” among all other pages on the Internet. The more popular you are the more votes or links you most likely have. Additionally some links are weighted more heavily than others based on the voting page’s PageRank. This is a very simple view of what is actually a more complicated secret formula to weed out abuses but in general this is accurate.
Here is a List of 10 things should focus on to minimize Bounce Rate:
1. Product Price too High – Shop the competition or provide some other value add that justifies your higher price. Experiment with removing the price from the landing page(s) if you cannot compete in that category.
2. Poor Navigation – If a user does not get exactly what they want they will click a link or two if they think it will yield results. Use clear global navigation, bread crumbs and dynamic navigation such as “customers who purchased this product also purchased…”.
Continue reading about Why Bounce Rate Matters and 10 Ways to Reduce it
If you look at the human body as a machine we have several input and output devices. Our fastest input devices are our eyes and ears. Our fastest output devices are our fingers (physical movement) and speech. We currently use 3 of these four mediums already when interfacing with machines however our speech remains neglected.
The historical complications for a machine in dealing with slight variations in dialect have made this type of input more difficult than a mouse / keyboard combination and so we build to accommodate that interface but I believe we are selling ourselves short in the long run.
Imagine for a moment that in order to visit a website you had to first acquire the IP address from either the site owner or someone close to the site owner then save it off in your browser with a meaningful name to you like “Bill Parker Blog number 3”. That would be completely [...]
Imagine a service where you can type in your zip code and see live which local bars have all the hottest people hanging out at that moment.
I imagine a “Hot or Not” like service where people can use their mobile phones to upload, review and vote on images. Your at a bar and see a hot hostess or girl so you snap a pic and submit it to a web service. That image immediately becomes available for user voting. Based on some point system all bars can then be rated so those with the best looking people rise to the top. This would make great discussion for those hanging out at the pubs; meanwhile the data mining and front end regular website possibilities are endless. Individual bars would certainly pay a premium for placement or attention in order to attract more folks to their establishments. There are a ton of ways to monetize this service.
If you could use a little motivation and some new ideas try the following:
1) Clear your schedule for the night, grab a notebook and head on over to your local book store or library. I prefer to go to my local Borders because they have a coffee shop and all the latest books from Seth Godin and my other favorite authors. Rifle through their books for an hour or two and take notes. Think about how you could implement what you are learning into your business(es).
Continue reading about 4 Ways to Generate Ideas and Motivation
I don’t gamble, it’s just not worth is and it’s a waste of time… with one exception, Super Bowl Squares. Today while purchasing a couple squares I thought about how you have to be in the game to have any chance at all at winning.
My attention turned to our State Lottery. I don’t play the Lotto but what if I could just give $52 and have someone else purchase on my behalf one ticket per week for the entire year? I think I’d play then. You have to be in it to win it. The numbers or scan of the actual ticket would have to be published in advance and available on a website for me to monitor before I’d be comfortable. The legal work would be intense, this government gaming industry is highly regulated but could it be done? If so, could I build this service? Could I place proxies in each state to purchase tickets to folks all over America could play any lottery in any state?
Continue reading about Free Idea: Buy Lottery Tickets in Any State
Taking that first step to start up a small business can be scary. Once you have convinced yourself that it is time to take action there is still the big question of “Where will I raise the money”?
Here are some suggestions for raising startup capital for a small online business:
Continue reading about Raising Capital for a Small Online Business
There are five major avenues for how people arrive at your site.
Direct – A user types in your URL manually
Referral Paid – A user clicks a paid link or ad on some other website
Referral Free – A user clicks a link on some other website that you put there
Search Paid – A user clicks a paid link on a Search Engine Results Page (SERP)
Search Organic – A user click an organic link on a Search Engine Results Page (SERP)
All four areas need to addressed to maximize your potential. Here’s how you should be addressing these and what to expect.
I have been working on building a public forum for our discussion over at OctoEcom.com. If you like the content and discussions here you’ll love this blog. Head on over and give it a once over. I’ll be heavily moderating all discussions on the site so feel free to drop me a line.
Continue reading about OctoEcom.com – eCommerce Forum Goes Live