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wparker on January 16th, 2009

At times forces beyond your control will send your business plummeting and there may seem like no way out. Sitting idle and hoping to find that magic bullet is the worst thing you can do. If you were a sail manufacturing company when the industrial revolution hit and steam ships took over you had a choice, find a new model for making money or hope this fad of steam power goes away. We all know how that one turned out.

Continue reading about Bad Plans are Better than No Plans at All

wparker on January 15th, 2009

Tracing cables up and down racks, in and out of cages, and under the raised floor while maintaining some degree of confidence that the cable you are about to unplug is in fact the one you started with is a crap-shoot at best and a costly mistake at worst.

Continue reading about Free Product Idea: Color Coded Server Cables

wparker on January 14th, 2009

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Startup ecommerce retail shops come in many shapes and sizes so I’m going to give you some food for thought when considering what you may (or may not) want to investigate selling.
Working from my eCommerce checklist we’ll cover:
1 – Legal
2 – Weight / Value Ratio
3 – Market Conditions
4 – Competition

Continue reading about Small Online Retailer: How to Pick a Product

Image your are in Target on a buzy December weekend with a basket full of toys for the kids, holiday decorations, and tons of other “essentials” when suddenly the lights dim, bouncers appear out of nowhere, and kick everyone out of the store immediately. Leave your basket! If you are in the middle of a checkout, stop where you are with your money on the counter and just get out! As you stand out in the cold wondering what just happened they put a sign on the door that says “Whoops, it appears we are having a system problem, please come back laterz”. Not know how long “laterz” is a few of you in the crowd stick around for 10 minutes trying the door again and again (pressing F5) when suddenly the door opens, the lights come on and the entire store including employees acts as though nothing just happened. By the way, the items in your basket were all put neatly back on the shelves.

Continue reading about Does Your Online Business Understand the Importance of Quality?

wparker on January 12th, 2009

Below is a summary page I have used during a final review of the ecommerce class I teach. In this class we take a small amount of startup cash, collectively choose our “widget”, and sell it via an online retail store. This has not been specify written to address all options for online ecommerce however it should still serve as a good path for you to walk through mentally when considering any new project.

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wparker on January 11th, 2009

There are several factors that are key to coming up with a value, I’m going to briefly review how I go over them with a real world example.

Continue reading about Example: Determining a Blogs Price

wparker on January 10th, 2009

In order to properly price website visits you must understand how you can best monopolize upon them and make sure the numbers your are dealing with are accurate.

Continue reading about How Do You Price Website Traffic?

wparker on January 9th, 2009

The quirky billionaire chairman of my company was on CNN Sunday discussing the best advice he had ever received. He reminded me that “A penny saved is a penny”

Continue reading about You have to be in it to win it, it’s 2009!