# Scan your own site for keywords, you’ve probably already written a ton of them
# Visit SEOTools.com and play with their tools like Keyword Density, Traffic Checker and others
# Use the Google Keyword Tool and the new Google Search-based Keyword Tool
# Once you have a small set, take the common ones and look for synonyms at Thesaurus.com
Continue reading about 10 Tips to Build up Your Keyword Arsenal
1 Create a campaign and set the max daily budget to something you can afford to lose
2 Create an Ad Group for each of the different categories or areas of your website
a Toss one ad and several keywords targeted to each category to get through the initial setup
b Make sure the landing page your ad links to is relevant to the ad copy and keywords
c Set your maximum bid to something small like .10-.20 for all keywords
Continue reading about Getting Started with Adwords on a Small Budget
In a nutshell a PageRank value results from a total of all links or “votes” among all other pages on the Internet. The more popular you are the more votes or links you most likely have. Additionally some links are weighted more heavily than others based on the voting page’s PageRank. This is a very simple view of what is actually a more complicated secret formula to weed out abuses but in general this is accurate.