It is mid March and it has been about 10 weeks since the last Google Toolbar PageRank update was released. Some say Google constantly updates your site’s actual PageRank, but the publicly available PageRank shown on the Google Toolbar is only updated about 4-5 times per year, others hold that the PR only works when done as a snapshot in time. Either way the Toolbar updates are the report cards we get delivered so it’s a big nervous deal to us.
Continue reading about Is a Google PageRank Update Coming Soon?
In a nutshell a PageRank value results from a total of all links or “votes” among all other pages on the Internet. The more popular you are the more votes or links you most likely have. Additionally some links are weighted more heavily than others based on the voting page’s PageRank. This is a very simple view of what is actually a more complicated secret formula to weed out abuses but in general this is accurate.
There are five major avenues for how people arrive at your site.
Direct – A user types in your URL manually
Referral Paid – A user clicks a paid link or ad on some other website
Referral Free – A user clicks a link on some other website that you put there
Search Paid – A user clicks a paid link on a Search Engine Results Page (SERP)
Search Organic – A user click an organic link on a Search Engine Results Page (SERP)
All four areas need to addressed to maximize your potential. Here’s how you should be addressing these and what to expect.
There are several factors that are key to coming up with a value, I’m going to briefly review how I go over them with a real world example.