It is mid March and it has been about 10 weeks since the last Google Toolbar PageRank update was released. Some say Google constantly updates your site’s actual PageRank, but the publicly available PageRank shown on the Google Toolbar is only updated about 4-5 times per year, others hold that the PR only works when done as a snapshot in time. Either way the Toolbar updates are the report cards we get delivered so it’s a big nervous deal to us.
Continue reading about Is a Google PageRank Update Coming Soon?
1 Create a campaign and set the max daily budget to something you can afford to lose
2 Create an Ad Group for each of the different categories or areas of your website
a Toss one ad and several keywords targeted to each category to get through the initial setup
b Make sure the landing page your ad links to is relevant to the ad copy and keywords
c Set your maximum bid to something small like .10-.20 for all keywords
Continue reading about Getting Started with Adwords on a Small Budget
There are five major avenues for how people arrive at your site.
Direct – A user types in your URL manually
Referral Paid – A user clicks a paid link or ad on some other website
Referral Free – A user clicks a link on some other website that you put there
Search Paid – A user clicks a paid link on a Search Engine Results Page (SERP)
Search Organic – A user click an organic link on a Search Engine Results Page (SERP)
All four areas need to addressed to maximize your potential. Here’s how you should be addressing these and what to expect.