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wparker on February 7th, 2009

# Scan your own site for keywords, you’ve probably already written a ton of them
# Visit SEOTools.com and play with their tools like Keyword Density, Traffic Checker and others
# Use the Google Keyword Tool and the new Google Search-based Keyword Tool
# Once you have a small set, take the common ones and look for synonyms at Thesaurus.com

Continue reading about 10 Tips to Build up Your Keyword Arsenal

wparker on February 6th, 2009

1 Create a campaign and set the max daily budget to something you can afford to lose
2 Create an Ad Group for each of the different categories or areas of your website
a Toss one ad and several keywords targeted to each category to get through the initial setup
b Make sure the landing page your ad links to is relevant to the ad copy and keywords
c Set your maximum bid to something small like .10-.20 for all keywords

Continue reading about Getting Started with Adwords on a Small Budget