In a nutshell a PageRank value results from a total of all links or “votes” among all other pages on the Internet. The more popular you are the more votes or links you most likely have. Additionally some links are weighted more heavily than others based on the voting page’s PageRank. This is a very simple view of what is actually a more complicated secret formula to weed out abuses but in general this is accurate.
Here is a List of 10 things should focus on to minimize Bounce Rate:
1. Product Price too High – Shop the competition or provide some other value add that justifies your higher price. Experiment with removing the price from the landing page(s) if you cannot compete in that category.
2. Poor Navigation – If a user does not get exactly what they want they will click a link or two if they think it will yield results. Use clear global navigation, bread crumbs and dynamic navigation such as “customers who purchased this product also purchased…”.
Continue reading about Why Bounce Rate Matters and 10 Ways to Reduce it
There are five major avenues for how people arrive at your site.
Direct – A user types in your URL manually
Referral Paid – A user clicks a paid link or ad on some other website
Referral Free – A user clicks a link on some other website that you put there
Search Paid – A user clicks a paid link on a Search Engine Results Page (SERP)
Search Organic – A user click an organic link on a Search Engine Results Page (SERP)
All four areas need to addressed to maximize your potential. Here’s how you should be addressing these and what to expect.
There are several factors that are key to coming up with a value, I’m going to briefly review how I go over them with a real world example.
In order to properly price website visits you must understand how you can best monopolize upon them and make sure the numbers your are dealing with are accurate.